Tilmelding sker via stads selvbetjening indenfor annonceret tilmeldingsperiode, som du kan se på Studieadministrationens hjemmeside

Når du tilmelder dig kurset, skal du være opmærksom på, om der er sammenfald i tidspunktet for kursusafholdelse og eksamen med andre kurser, du har valgt. Uddannelsesplanlægningen tager udgangspunkt i, at det er muligt at gennemføre et anbefalet studieforløb uden overlap. Men omkring valgfrie elementer og studieplaner som går ud over de anbefalede studieforløb, kan der forekomme overlap, alt efter hvilke kurser du vælger.

Registration is happing through stads selvbetjeningwithin the announced registration period, as you can see on the Studyadministration homepage.

When registering for courses, please be aware of the potential conflicts between courses or exam dates on courses. The planning of course activities at Roskilde University is based on the recommended study programs which do not overlap. However, if you choose optional courses and/or study plans that goes beyond the recommended study programs, an overlap of lectures or exam dates may occur depending on which courses you choose.

Knowledge

• Knowledge and overview of theoretical and methodological directions that can help to promote understanding of the conditions of strategic communication.

• Knowledge of the complex problems and challenges associated with the planning, implementation and evaluation of strategic communication in an ever-changing global media landscape.

Skills

• Skills in defining and evaluating strategic communication in both theoretical and practical form.

• Skills in revealing communication problems, identifying stakeholders and describing the problems’ type, intensity and extent, together with the skills to explain the reasons for these problems and analyse their possible consequences.

• Skills in selecting and applying relevant theoretical and methodological approaches to analyse the use of strategic communication by organisations.

Competencies

• Competency to take independent responsibility for one’s own academic development and specialisation within Strategic Communication.

Strategic Communication deals with how organisations and other stakeholders work strategically with their internal and external communication. It is an interdisciplinary discipline that draws upon theories of communication, management, marketing, branding and culture.

During the course, students will be introduced to key theories, models and concepts of Strategic Communication. Besides theory, the course will also present case studies and examples drawn from various types of organisations.

The aim of the course is to enable students to understand, reflect on and analyse the strategic communication and communication challenges faced by organisations and other players, analyse the roles and involvement of stakeholders, and recommend strategic communication initiatives.

The course consists of a combination of lectures and discussions, and may involve group work and peer feedback. It is organised around a number of themes which will be stated at the beginning of the course.

Expected workload in relation to the course:

• 24 hours: Confrontation hours divided between lectures and assignments

• 60 hours: 2.5 hours preparation per confrontation

• 40 hours: Exam assignment

• 11 hours: Other activities

• 135 hours in total (1 ECTS point = 27 work hours)

Preparation time includes reading the course texts and solving tasks that require preparation outside of class. Other activities include the semester introduction, literature search, participation in seminars, evaluations, etc.

Textbook: Strategizing Communication. Theory and Practice. Can be bought at Academic Book.

Along with select research articles, the textbook is the curriculum of the course.

Oral examination

Individual oral examination on the basis of the entire syllabus for the course.

Scope

The examination has a total duration of 40 minutes, consisting of 20 minutes’ preparation time and 20 minutes’ oral examination, including assessment. The student draws a random question at the beginning of the examination, which provides the starting-point for the examination. Following preparation time (20 minutes), the student presents and discusses the examination question against the background of the syllabus, after which questions are asked on the basis of the entire course syllabus.

Re-examination takes the same form as the ordinary examination.

All.

The course consists of a combination of lectures and workshops at which the students answers to assignments will be discussed in plenary. Further, the students will receive oral feedback at the exam.

Besides this, there will be continuous feedback between the teachers and the students, and amongst the students, in relation to the curriculum, exercises as well as the form and content of the course.