PDF for print Find calendar

Online, Event Ethnography and Visual Qualitative Methods (Advanced methodology course – collection, treatment and analysis of data)

Title
Online, Event Ethnography and Visual Qualitative Methods (Advanced methodology course – collection, treatment and analysis of data)
Semester
E2025
Master programme in
Global and Development Studies / International Politics and Governance / Public Administration / Social Science
Type of activity

Course

Teaching language
English
Study regulation

Read about the Master Programme and find the Study Regulations at ruc.dk

REGISTRATION AND STUDY ADMINISTRATIVE
Registration

You register for activities through stads selvbetjening during the announced registration period, which you can see on the Study administration homepage.

When registering for courses, please be aware of the potential conflicts and overlaps between course and exam time and dates. The planning of course activities at Roskilde University is based on the recommended study programmes, which should not overlap. However, if you choose optional courses and/or study plans that goes beyond the recommended study programmes, an overlap of lectures or exam dates may occur depending on which courses you choose.

Number of participants
ECTS
5
Responsible for the activity
Mette Fog Olwig (mettefo@ruc.dk)
Head of study
Markus-Michael Müller (muellerm@ruc.dk)
Teachers
Study administration
ISE Registration & Exams (ise-exams@ruc.dk)
Exam code(s)
U60907
ACADEMIC CONTENT
Overall objective

An advanced course in social scientific methodology aims to equip students to competently select and apply a given method for the collection, treatment and analysis of data, for the purpose of illuminating an academic problem.

The course enables students to argue for the applicability and relevance of the method to the problem, and to master the techniques of the method at a professional level.

Detailed description of content

This course takes point of departure in emerging modes of qualitative data collection, such as fieldwork online, ethnography at events as well as visual and participant-generated data like photo voice, essays or comics. These methods have different unique advantages. Online fieldwork can thus be very useful when it is difficult to travel, such as during pandemics or in times of political unrest. Event-ethnography at, for example, an international climate summit can enable researchers to do group participant observation and collect large amounts of qualitative data in a short period of time. Visual data can depict topics that can be difficult to put into words. And participant-generated data can enable interlocutors to produce alternative forms of data. Students will be introduced to the potentials of these new qualitative methods: When are they (not) suitable? How are they best used in relation to a particular research topic? And what considerations, including ethical considerations, must be made before implementing such methods?

Course material and Reading list

The course syllabus consists of journal articles, monographs, book chapters, and other case materials. All materials are available through https://soeg.kb.dk or will be made available on the course Moodle site.

Examples of readings include:

Christiansen, L. B., & Olwig, M. F. (2019). The Corporate Karma Carnival: Offline and Online Games, Branding and Humanitarianism at Roskilde Festival. In R. Tavernor & M. Lawrence, eds., Global Humanitarianism and Media Culture, Manchester: Manchester University Press, pp. 246–267.

Olwig, M. F., & Christiansen, L. B. (2015). Irony and Politically Incorrect Humanitarianism: Danish Celebrity-led Benefit Events. In L. A. Richey, Celebrity Humanitarianism and North-South Relations: Politics, place and power, Oxford: Routledge, pp. 170–188.

Postill, J. (2024). Doing digital ethnography: a comparison of two social movement studies. In L. Cox, A. Szolucha, A. A. Lozano & S. Chattopadhyay, eds., Handbook of Research Methods and Applications for Social Movements, Edward Elgar Publishing, pp. 144-158.

Büscher, B. (2021). The truth about nature: environmentalism in the era of post-truth politics and platform capitalism, Oakland, California: University of California Press.

Campbell, L. M., Corson, C., Gray, N. J., MacDonald, K. I., & Brosius, J. P. (2014). Studying Global Environmental Meetings to Understand Global Environmental Governance: Collaborative Event Ethnography at the Tenth Conference of the Parties to the Convention on Biological Diversity. Global Environmental Politics, 14(3), 1–20.

Chapter 2, Ideology as Narrative in: Lejano, R. P., & Nero, S. J. (2020). The Power of Narrative: Climate Skepticism and the Deconstruction of Science, 1st edn, Oxford University Press

Overall plan and expected work effort

ECTS points for this course: 5 ECTS, i.e., approx. 135 hrs work effort.

Course sessions: 10 x 2= 20 hrs

Portfolio exam (written and oral): 35 hrs

Course preparation: 50 hrs

Exercises between sessions (practicing methods): 30

Format
Evaluation and feedback

The activity is evaluated regularly based on the study board's evaluation procedure. The responsible for the activity will be informed of any evaluation of the activity at the start of the semester. See link to the study board's evaluation practice here: https://intra.ruc.dk/fileadmin/assets/ise/Undervisning/Evaluation_procedures_at_ISE.pdf.

Programme

The course will introduce the students to five different methods. Two sessions will therefore be dedicated to one method. The first session will introduce the method and the students must read about the method beforehand. Between the first and second session the students will practice the method. During the second session, the students and teacher will discuss lessons learned and problems/challenges/opportunities raised by the experiences. The portfolio will consist of reflections based on the student's experience trying out the method. This will also include the student comparing and contrasting their experience to that presented in the literature.

ASSESSMENT
Overall learning outcomes

At the conclusion of the course, students will be able to:

  • Explain and assess, using appropriate terminology, the advantages and disadvantages of collecting and analysing data using the given methodology

  • Apply the given method confidently and independently to a specific academic issue

  • Reflect on research ethical issues relating to the method

  • Communicate the results obtained through the application of the method in an academically precise manner.

Form of examination

Individual oral exam based on a portfolio

The character limit of the portfolio is maximum 18,000 characters, including spaces. Examples of written products are exercise responses, talking points for presentations, written feedback, reflections, written assignments. The preparation of the products may be subject to time limits.
The character limits include the cover, table of contents, bibliography, figures and other illustrations, but exclude any appendices.

Time allowed for exam including time used for assessment: 25 minutes.
The assessment is an overall assessment of the written product(s) and the subsequent oral examination.

Permitted support and preparation materials for the oral exam: Course material and own notes.

Assessment: 7-point grading scale.
Moderation: Internal co-assessor
Form of Re-examination
Samme som ordinær eksamen / same form as ordinary exam
Type of examination in special cases
Examination and assessment criteria
  • Knowledge of emerging modes of qualitative data collection and research methods in the social sciences.
  • Skills to identify the appropriate qualitative research methods in relation to a specific problem formulation.
  • Master the application of these emerging modes of qualitative data collection and research methods, including discussing the ethics, benefits and challenges of using these methods.
Exam code(s)
Exam code(s) : U60907
Last changed 09/07/2025

lecture list:

Show lessons for Subclass: 1 Find calendar (1) PDF for print (1)

Tuesday 09-09-2025 10:15 - 09-09-2025 12:00 in week 37
Online, Event Ethnography and Visual Qualitative Methods
-

Tuesday 16-09-2025 10:15 - 16-09-2025 12:00 in week 38
Online, Event Ethnography and Visual Qualitative Methods
-

Tuesday 23-09-2025 10:15 - 23-09-2025 12:00 in week 39
Online, Event Ethnography and Visual Qualitative Methods
-

Wednesday 01-10-2025 10:15 - 01-10-2025 12:00 in week 40
Online, Event Ethnography and Visual Qualitative Methods
-

Tuesday 07-10-2025 10:15 - 07-10-2025 12:00 in week 41
Online, Event Ethnography and Visual Qualitative Methods
-

Tuesday 14-10-2025 10:15 - 14-10-2025 12:00 in week 42
Online, Event Ethnography and Visual Qualitative Methods
-

Wednesday 22-10-2025 10:15 - 22-10-2025 12:00 in week 43
Online, Event Ethnography and Visual Qualitative Methods
-

Tuesday 28-10-2025 10:15 - 28-10-2025 12:00 in week 44
Online, Event Ethnography and Visual Qualitative Methods
-

Tuesday 04-11-2025 10:15 - 04-11-2025 12:00 in week 45
Online, Event Ethnography and Visual Qualitative Methods
-

Tuesday 11-11-2025 10:15 - 11-11-2025 12:00 in week 46
Online, Event Ethnography and Visual Qualitative Methods
-

Tuesday 09-12-2025 09:00 - 09-12-2025 10:00 in week 50
Online, Event Ethnography and Visual Qualitative Methods
Exam hand-in - deadline at 10.00

Wednesday 07-01-2026 08:15 - Friday 09-01-2026 17:00 in week 02
Online, Event Ethnography and Visual Qualitative Methods
Oral exam

Thursday 19-02-2026 09:00 - 19-02-2026 10:00 in week 08
Online, Event Ethnography and Visual Qualitative Methods
Reexam hand-in - deadline at 10.00

Thursday 26-02-2026 08:15 - Friday 27-02-2026 18:00 in week 09
Online, Event Ethnography and Visual Qualitative Methods
Oral reexam