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| Title |
Profile course: Digital technologies, media, and platforms
|
| Semester |
F2026
|
| Master programme in |
Communication Studies / Media and Communication
|
| Type of activity |
Course |
| Mandatory or elective |
Mandatory/Elective The activity can be taken as an elective course if it is not included as a mandatory couse in the student's chosen profile. |
| Teaching language |
English
|
| Study regulation |
Read about the Master Programme and find the Study Regulations at ruc.dk |
| REGISTRATION AND STUDY ADMINISTRATIVE | |
| Registration |
You register for activities through stads selvbetjening during the announced registration period, which you can see on the Study administration homepage. Registration for project-exam: Please remember to confirm your registration by signing up for exam as a group when the group formation is final. The registration is through STADS Online Student Service When registering for courses, please be aware of the potential conflicts and overlaps between course and exam time and dates. The planning of course activities at Roskilde University is based on the recommended study programmes, which should not overlap. However, if you choose optional courses and/or study plans that goes beyond the recommended study programmes, an overlap of lectures or exam dates may occur depending on which courses you choose. |
| Number of participants |
|
| ECTS |
10
|
| Responsible for the activity |
Martina Skrubbeltrang Mahnke (mahnke@ruc.dk)
|
| Head of study |
David Mathieu (mathieu@ruc.dk)
|
| Teachers |
|
| Study administration |
IKH Registration & Exams (ikh-exams@ruc.dk)
|
| Exam code(s) |
U60899
|
| ACADEMIC CONTENT | |
| Overall objective |
In this course, the student gains in-depth knowledge and practical insight into how digital media create opportunities for new forms of interaction between organizations and their stakeholders. The student develops competencies to use digital media as the focal point in an organization’s communication work – from social media platforms, apps, and websites to search engines, machine learning, and artificial intelligence – and to reflect on the opportunities, challenges, and risks associated with them. |
| Detailed description of content |
This course will introduce students to theoretical and empirical research regarding the communicative relations that arise between digital platforms, organizations and their stakeholders. Students will develop knowledge and critical skills in relation to how digital media, platforms and technologies are used as a central focal point in an oganization's strategic communication efforts. This includes the critical examination of social media platforms, apps, websites, search engines, machine learning, and artificial intelligence, as well as a thorough reflection on the opportunities and challenges involved. More specifically, students learn to understand and analyze the communicative and technical infrastructure of digital platforms, including how their materiality shapes communication practices. Furthermore, the course introduces students to how various digital technologies and platforms can be used to communicate across different media types and how the strengths of individual platforms can be utilized for various communication purposes. |
| Course material and Reading list |
The pensum will be available via Moodle prior to the start of the course. |
| Overall plan and expected work effort |
The total study workload for the student is 270 hours. The hours are distributed as follows: Lectures: 48 hours Preparation: 108 hours Exam preparation: 20 hours Examination: 60 hours Other activities: 34 hours (semester start, literature search, etc.) |
| Format |
In principle, teaching activities take place on campus. The teaching can be arranged so that one or more activities take place elsewhere than at Roskilde University. This can also be online. |
| Evaluation and feedback |
Evaluation will be based on the evaluation practice of the study board. |
| Programme |
|
| ASSESSMENT | |
| Overall learning outcomes |
After completing the course, the student is able to
|
| Prerequisites |
|
| Form of examination |
Individual written take-home assignment
The character limit of the assignment is: 28,800-36,000 characters, including spaces. The character limit includes the cover, table of contents, bibliography, figures and other illustrations, but exclude appendices. The duration of the take-home assignment is 7 days and may include weekends and public holidays. Assessment: 7-point grading scale |
| Form of Re-examination |
Samme som ordinær eksamen / same form as ordinary exam
|
| Type of examination in special cases |
|
| Examination and assessment criteria (implemented) |
The exam is an individual, written assignment in response to one or more question(s) assigned by the course instructor. The assignment will be handed out online on the first day of the exam period. The assignment must meet all formal requirements. Emphasis in its assessment is placed on the extent to which the student can:
|
| Exam code(s) | |
| Last changed | 13/11/2025 |
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