Profile project: Digital media: Strategy and practice

F2026

Communication Studies / Media and Communication

Project

Mandatory

Profile: Digital Media

English

Read about the Master Programme and find the Study Regulations at ruc.dk

You register for activities through stads selvbetjening during the announced registration period, which you can see on the Study administration homepage.

Registration for project-exam: Please remember to confirm your registration by signing up for exam as a group when the group formation is final. The registration is through STADS Online Student Service

When registering for courses, please be aware of the potential conflicts and overlaps between course and exam time and dates. The planning of course activities at Roskilde University is based on the recommended study programmes, which should not overlap. However, if you choose optional courses and/or study plans that goes beyond the recommended study programmes, an overlap of lectures or exam dates may occur depending on which courses you choose.

20

Martina Skrubbeltrang Mahnke (mahnke@ruc.dk)

David Mathieu (mathieu@ruc.dk)

IKH Registration & Exams (ikh-exams@ruc.dk)

U60898

The project work is a problem-oriented, exemplary, participant-driven, and group-based process where the student develops and documents knowledge, skills, and competencies in working with a defined, self-chosen, professional issue with a focus on the use of digital media for communication.

During the project work, the student will acquire theoretical, methodological, and practical competencies in understanding, planning, executing, and critically reflecting on the role digital media plays in an organization's ability to communicate effectively and impactfully. Emphasis is placed on the student's ability to develop and implement digital communication, including collecting, analyzing, and visualizing digital data in the preparation of concrete communication initiatives.

The project must include a specific digital communication product developed by the student, as well as a theoretically grounded explanation of the strategic, methodological, and practical considerations in its planning and preparation.

The project work is supported by guidance and a series of teaching activities that introduce and train the student in developing digital media.

The project report must be based on relevant academic literature with a scope of at least 1000 pages.

The project is a problem-oriented, participant-driven, and group-based process in which the student develops and documents knowledge, skills, and competencies in addressing a defined, self-chosen academic problem with a focus on the use of digital technologies for communication purposes.

Throughout the project, the student will acquire methodological and practical competencies that support the understanding, planning, executing, and critical reflection of the role digital media technologies play in an organization’s communication efforts. Emphasis is placed on the student’s ability to develop and implement digital communication strategies, particularly in gaining an understanding of and experience with collecting, analyzing, and visualizing digital data for the creation of specific communication initiatives.

The project includes a hands-on digital communication product, which is developed in groups, along with a theoretically reflection of the strategic, methodological, and practical considerations involved in its planning and execution, as well as its contextual and value-creating elements.

The project work is supported by supervision and a series of teaching activities that introduce students to methods for collecting, analyzing, and visualizing digital data.

The pensum will be available via Moodle prior to the course start.

The total study effort for the student (ECTS points converted into hours, 20 ECTS x 27 hours) = 540 hours. The hours are divided as follows:

• Project and group formation: 20 hours - Workshop activities (preparation, attendance, and summarizing): 120 hours

• Supervision meetings (including preparation and feedback): 30 hours

• Oral exam (including preparation): 20 hours

• Project work, both in group and independently (including literature search, empirical work, group meetings, reading, preparation of working documents, and writing report): 360 hours

• Other activities (Semester start, guest lectures, etc.): 20 hours

In principle, teaching activities take place on campus. The teaching can be arranged so that one or more activities take place elsewhere than at Roskilde University. This can also be online.

Evaluation will be based on the evaluation practice of the study board.

After completing the project work, the student will be able to

• Demonstrate professional knowledge of central theoretical approaches to an organization’s use of digital media for communication

• Select and apply relevant theory and method for empirical studies of communication on digital media, including collecting, analyzing, and visualizing various types of digital data

• Translate insights from empirical studies into the development and implementation of digital communication including creating concrete digital communication products

• Present research-based knowledge about an organization’s use of digital media for communication and propose digital communication solutions to both peers and non-specialists in a professionally precise and clear manner

• Take responsibility for their own professional development and engage professionally in interdisciplinary collaboration with others, including professional practitioners

• • Independently initiate and manage complex, project-based production and collaboration processes

Oral project exam in groups with individual assessment


Permitted group size: 2-6 students.

The character limits of the project report are:
For 2 students: 84,000-108,000 characters, including spaces.
For 3 students: 96,000-120,000 characters, including spaces.
For 4 students: 108,000-139,200 characters, including spaces.
For 5 students: 120,000-144,000 characters, including spaces.
For 6 students: 132,000-156,000 characters, including spaces.
The character limits include the cover, table of contents, abstract, bibliography, figures and other illustrations, but exclude appendices.

The project report must include an abstract and a communication product or documentation hereof. The abstract and the communication product are part of the assessment.

Time allowed for the exam including time used for assessment is for:
2 students: 60 minutes.
3 students: 75 minutes.
4 students: 90 minutes.
5 students: 105 minutes.
6 students: 120 minutes.



Permitted support and preparation materials at the oral exam: All

Assessment: 7-point grading scale
Moderation: Internal co-assessor.

Samme som ordinær eksamen / same form as ordinary exam

The exam is an oral group exam. It is based on the written project report and begins with a presentation from each student, with a maximum of 5 minutes per student. The examiner can ask short, clarifying questions after each presentation. On the basis of both the presentation and the project report, the examination then takes place as a conversation between the students, examiner, and external examiner about the project report’s area of study and associated literature.

In the assessment of the written report, emphasis is placed on the extent to which the student(s) demonstrate the ability to:

Communicate professional knowledge of global communication in terms of considerations around equity and ethics.
Formulate a relevant, academic basis to investigate a course-specific problem in global communication and illustrate this through production and dissemination of a targeted and context-specific, global communication-based solution, alert to diversity and inclusion.
Translate insights from empirical data and analysis into a concrete communication product that is developed, disseminated, justified, and assessed in relation to the specific problem identified.
Formulate themselves correctly, precisely, and conceptually clearly, including being able to summarize the project report's content, arguments, and conclusion in a short and precise summary.

In the assessment of the specific digital communication product, emphasis is placed on the extent to which:

The developed product addresses the project's problem formulation
The student(s) can select and justify relevant criteria to evaluate the product in relation to its intended purpose
The product is innovative in relation to existing, comparable alternatives.

In the assessment of the oral aspect of the exam, emphasis is placed on the extent to which the student(s) demonstrate the ability to:

Identify and critically reflect on the sociocultural role, significance, and value of global communication
Present research-based knowledge about and suggestions for global communication-based solutions in a professionally precise and clear way and with the use of well-chosen forms of mediated communication
Enter into a conceptually-informed conversation and discussion on the basis of the written project report and the concrete communication product
Describe one's own and other actors' role in the process, thereby establishing one’s ability to independently initiate and manage complex, project-based production and collaboration processes

An overall assessment is made based on the written and oral components of the exam, as well as the digital communication product