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| Title |
Profile project: Corporate Communication: Reputation and Stakeholders
|
| Semester |
F2026
|
| Master programme in |
Media and Communication
|
| Type of activity |
Project |
| Mandatory or elective |
Mandatory Profile project: Corporate Communication |
| Teaching language |
English
|
| Study regulation |
Read about the Master Programme and find the Study Regulations at ruc.dk |
| REGISTRATION AND STUDY ADMINISTRATIVE | |
| Registration |
You register for activities through stads selvbetjening during the announced registration period, which you can see on the Study administration homepage. Registration for project-exam: Please remember to confirm your registration by signing up for exam as a group when the group formation is final. The registration is through STADS Online Student Service When registering for courses, please be aware of the potential conflicts and overlaps between course and exam time and dates. The planning of course activities at Roskilde University is based on the recommended study programmes, which should not overlap. However, if you choose optional courses and/or study plans that goes beyond the recommended study programmes, an overlap of lectures or exam dates may occur depending on which courses you choose. |
| Number of participants |
|
| ECTS |
20
|
| Responsible for the activity |
Sine Nørholm Just (sinenjust@ruc.dk)
|
| Head of study |
David Mathieu (mathieu@ruc.dk)
|
| Teachers |
|
| Study administration |
IKH Registration & Exams (ikh-exams@ruc.dk)
|
| Exam code(s) |
U60314
|
| ACADEMIC CONTENT | |
| Overall objective |
The project Corporate Communication: Reputation and Stakeholders is a problem-oriented, exemplary, participant-driven, and group-based activity, where the student develops and documents knowledge, skills, and competencies to work with a defined, self-chosen, professional problem with a focus on corporate communication, defined as the strategic management of organizations’ integrated communication with their stakeholders. The project aims to provide the student with the theoretical, methodological, and practical and practical knowledge, skills, and competencies within strategic communication and corporate branding, including issue, reputation, and stakeholder relations management. These qualifications enable the student to analyse, prepare, implement, evaluate, and discuss corporate communication activities. The project must include a concrete digital communication product developed by the student, as well as a theoretically based account of the strategic and practical considerations in connection with its planning and preparation. Emphasis is placed on the fact that the linguistic and visual presentation corresponds to the purpose and choice of media, including compliance with normal formal requirements with regard to grammar and spelling. The project work is supported by guidance and a number of activities that introduce and train the student in developing corporate communication strategies, as well as managing and designing concrete communication initiatives alert to stakeholder and reputation management. The project report must be based on relevant, academic literature of at least 1000 pages. |
| Detailed description of content |
|
| Course material and Reading list |
|
| Overall plan and expected work effort |
The project work is organized as group work with guidance, which is supplemented by project support workshops. The total study effort for the student (ECTS points converted into hours, 20 ECTS x 27 hours) = 540 hours. The hours are divided as follows:
|
| Format |
In principle, teaching activities take place on campus. The teaching can be arranged so that one or more activities take place elsewhere than at Roskilde University. This can also be online. |
| Evaluation and feedback |
Evaluation will be based on the evaluation practice of the study board. |
| Programme |
|
| ASSESSMENT | |
| Overall learning outcomes |
At the end of the project work, the student is able to:
|
| Prerequisites |
|
| Form of examination |
Oral project exam in groups with individual assessment
Permitted group size: 2-6 students. The character limits of the project report are: For 2 students: 84,000-108,000 characters, including spaces. For 3 students: 96,000-120,000 characters, including spaces. For 4 students: 108,000-132,000 characters, including spaces. For 5 students: 120,000-144,000 characters, including spaces. For 6 students: 132,000-156,000 characters, including spaces. The character limits include the cover, table of contents, abstract, bibliography, figures and other illustrations, but exclude appendices. The project report must include an abstract and a communication product or documentation hereof. The abstract and the communication product are part of the assessment. Time allowed for the exam including time used for assessment is for: 2 students: 60 minutes. 3 students: 75 minutes. 4 students: 90 minutes. 5 students: 105 minutes. 6 students: 120 minutes. Permitted support and preparation materials at the oral exam: All Assessment: 7-point grading scale Moderation: Internal co-assessor. |
| Form of Re-examination |
Samme som ordinær eksamen / same form as ordinary exam
|
| Type of examination in special cases |
|
| Examination and assessment criteria (implemented) |
The exam is an oral group exam. It is based on the written project report and begins with a presentation from each student, with a maximum of 5 minutes per student. The examiner can ask short, clarifying questions after each presentation. On the basis of both the presentation and the project report, the examination then takes place as a conversation between the students, examiner, and external examiner about the project report’s area of study and associated literature. In the assessment of the written report, emphasis is placed on the extent to which the student(s) demonstrate the ability to:
In the assessment of the specific digital communication product, emphasis is placed on the extent to which:
In the assessment of the oral aspect of the exam, emphasis is placed on the extent to which the student(s) demonstrate the ability to:
An overall assessment is made based on the written and oral components of the exam, as well as the digital communication product. |
| Exam code(s) | |
| Last changed | 13/11/2025 |
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