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Mandatory course: Methods in Media and Communication Research

Title
Mandatory course: Methods in Media and Communication Research
Semester
E2025
Master programme in
Media and Communication
Type of activity

Course

Mandatory or elective

Mandatory

Teaching language
English
Study regulation

Read about the Master Programme and find the Study Regulations at ruc.dk

REGISTRATION AND STUDY ADMINISTRATIVE
Registration

You register for activities through stads selvbetjening during the announced registration period, which you can see on the Study administration homepage.

When registering for courses, please be aware of the potential conflicts and overlaps between course and exam time and dates. The planning of course activities at Roskilde University is based on the recommended study programmes, which should not overlap. However, if you choose optional courses and/or study plans that goes beyond the recommended study programmes, an overlap of lectures or exam dates may occur depending on which courses you choose.

Number of participants
ECTS
10
Responsible for the activity
David Mathieu (mathieu@ruc.dk)
Head of study
David Mathieu (mathieu@ruc.dk)
Teachers
Study administration
IKH Registration & Exams (ikh-exams@ruc.dk)
Exam code(s)
U60699
ACADEMIC CONTENT
Overall objective

The course Methods in Media and Communication Research introduces students to methodological approaches to investigate different aspects of mediated communication practices, using diverse platforms, devices, infrastructures, software, and systems.

The aim is to teach students how to design and implement different research strategies appropriate to micro-, meso-, and macro-level analyses of media use. Students will be taught methodological tools for researching media practices and their reception amongst different target groups, publics, and stakeholders. Students will be introduced to common analytical approaches that match the different methods for gathering and generating empirical data. Ethical guidelines and principles behind conducting digital media research will be emphasized.

Students will wholly or partially demonstrate their methodological learning during the course by developing products based on real-life mediated communication practices, preferences, and experiences. This could include exercises such as: participant observation of an online community, surveys of a particular sample of the population, scraping social media, walkthrough methods of a digital app or platform, interviews of a particular target group, creative, arts-based methods into personal experiences, or the creation of ethical research guidelines.

The purpose of the course is to enable students to learn systematic and rigorous scholarly methods, preparing students for the project work in the first semester and subject profiles in the second semester.

Detailed description of content
Course material and Reading list

Texts to read for each class will be made available on Moodle at least 2 weeks before the course starts.

Overall plan and expected work effort

Course sessions are divided in two parts, first a lecture and then a workshop in which students work on elements of their portfolio assignment. The course is arranged so that one or more of the methods introduced in the course can be used by students in their project work of the same semester. The total study effort for the student (ECTS points converted into hours) = 270 hours. The hours are divided as follows:
- Course teaching: 48 hours
- Preparation: 180 hours
- Other activities: 42 hours (semester start, literature search, guest lectures, etc.)

Format

In principle, teaching activities take place on campus. The teaching can be arranged so that one or more activities take place elsewhere than at Roskilde University. This can also be online.

Evaluation and feedback

Evaluation is based on the evaluation practice of the study board.

Programme
ASSESSMENT
Overall learning outcomes

At the end of the course, the student is able to:

  • Demonstrate knowledge and overview of central methods, analytical designs, and tools for collecting and analysing data from digital media.

  • Understand and discuss the strengths and limitations of different methods, as well as the possibilities and limitations from combining different methodological instruments and datasets.

  • Reflect on a given research strategy’s strengths, limitations, feasibility, reliability, and validity.

  • Collect and analyse data from social media as well as other possibilities for collection techniques for analysis of online data.

  • Conduct, in an ethical manner, scholarly research that meets established academic criteria for collecting and analysing data on an empirical phenomenon, topic, or case.

Prerequisites
Form of examination
Individual portfolio exam

The character limit of the portfolio is maximum48,000 characters, including spaces. Examples of written products are exercise responses, talking points for presentations, written feedback, reflections, written assignments. The preparation of the products may be subject to time limits.
The character limits include the cover, table of contents, bibliography, figures and other illustrations, but exclude any appendices.

The portfolio is written completely or partially during the course.

The entire portfolio must be handed in at the same time (uploaded to eksamen.ruc.dk). Handing in the portfolio or parts of the portfolio to the supervisor for feedback, cannot replace the upload to eksamen.ruc.dk.

Assessment: Pass/Fail
Form of Re-examination
Individual portfolio exam

The character limit of the portfolio is maximum48,000 characters, including spaces. Examples of written products are exercise responses, talking points for presentations, written feedback, reflections, written assignments. The preparation of the products may be subject to time limits.
The character limits include the cover, table of contents, bibliography, figures and other illustrations, but exclude any appendices.

The portfolio is written after the course has ended.

The entire portfolio must be handed in at the same time (uploaded to eksamen.ruc.dk). Handing in the portfolio or parts of the portfolio to the supervisor for feedback, cannot replace the upload to eksamen.ruc.dk.

Assessment: Pass/Fail
Type of examination in special cases
Examination and assessment criteria (implemented)

The exam is an individual portfolio, which is comprised of exercises that the student makes in connection with the course over its duration.

The portfolio must meet all formal requirements. In the assessment, emphasis is placed on the extent to which the student demonstrates the ability to:

  • Understand the potentials and limitations of some of the main methods used in media and communication research, and reflect critically on their basic assumptions about media and communication.

  • Understand the complex relationship between 1) objects of study / empirical data, 2) methods, methodologies and 3) findings, conclusions and knowledge production in media and communication research.

  • Identify and reflect upon key principles, questions and challenges in the application of methods to media and communication research.

  • Implement various aspects of methods in media and communication research, and reflect upon this implementation.

  • Actively and centrally use relevant literature in the choice, justification and reflection over the application of methods in media and communication research.

  • Reflect upon the challenges in researching digital media and digitally mediated communication, and translate these reflections into the design and application of research methods.

The use of AI is allowed for this exam. Specific indications regarding the use of AI for this exam will be given during the course.

Students are referred to the following guidelines regarding exam cheating and its consequences: https://intra.ruc.dk/en/students/study-administration/everything-about-exam/avoid-cheating-at-exams/

Exam code(s)
Exam code(s) : U60699
Last changed 06/05/2025

lecture list:

Show lessons for Subclass: Jointly lecture - Group A and Group B Find calendar (Jointly lecture - Group A and Group B) PDF for print (Jointly lecture - Group A and Group B)

Thursday 18-09-2025 08:15 - 18-09-2025 12:00 in week 38
Mandatory course: Methods in Media and Communication Research {Jointly lecture - Group A and Group B}
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Monday 22-09-2025 08:15 - 22-09-2025 12:00 in week 39
Mandatory course: Methods in Media and Communication Research {Jointly lecture - Group A and Group B}
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Monday 29-09-2025 08:15 - 29-09-2025 12:00 in week 40
Mandatory course: Methods in Media and Communication Research {Jointly lecture - Group A and Group B}
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Monday 06-10-2025 08:15 - 06-10-2025 12:00 in week 41
Mandatory course: Methods in Media and Communication Research {Jointly lecture - Group A and Group B}
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Monday 27-10-2025 10:15 - 27-10-2025 12:00 in week 44
Mandatory course: Methods in Media and Communication Research {Jointly lecture - Group A and Group B}
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Tuesday 28-10-2025 12:15 - 28-10-2025 14:00 in week 44
Mandatory course: Methods in Media and Communication Research {Jointly lecture - Group A and Group B}
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Monday 03-11-2025 10:15 - 03-11-2025 12:00 in week 45
Mandatory course: Methods in Media and Communication Research {Jointly lecture - Group A and Group B}
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Thursday 06-11-2025 10:15 - 06-11-2025 12:00 in week 45
Mandatory course: Methods in Media and Communication Research {Jointly lecture - Group A and Group B}
-

Monday 10-11-2025 10:15 - 10-11-2025 12:00 in week 46
Mandatory course: Methods in Media and Communication Research {Jointly lecture - Group A and Group B}
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Thursday 13-11-2025 10:15 - 13-11-2025 12:00 in week 46
Mandatory course: Methods in Media and Communication Research {Jointly lecture - Group A and Group B}
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Monday 17-11-2025 10:15 - 17-11-2025 14:00 in week 47
Mandatory course: Methods in Media and Communication Research {Jointly lecture - Group A and Group B}
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Thursday 20-11-2025 10:15 - 20-11-2025 12:00 in week 47
Mandatory course: Methods in Media and Communication Research {Jointly lecture - Group A and Group B}
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Monday 24-11-2025 09:00 - 24-11-2025 10:00 in week 48
Mandatory course: Methods in Media and Communication Research {Jointly lecture - Group A and Group B}
Hand-in portfolio in Digital Exam, deadline 10:00

Monday 12-01-2026 09:00 - 12-01-2026 10:00 in week 03
Mandatory course: Methods in Media and Communication Research {Jointly lecture - Group A and Group B}
Hand-in portfolio in Digital Exam, deadline 10:00

Show lessons for Subclass: Exercises - Group A Find calendar (Exercises - Group A) PDF for print (Exercises - Group A)

Monday 27-10-2025 12:15 - 27-10-2025 14:00 in week 44
Mandatory course: Methods in Media and Communication Research {Exercises - Group A}
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Tuesday 28-10-2025 14:15 - 28-10-2025 16:00 in week 44
Mandatory course: Methods in Media and Communication Research {Exercises - Group A}
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Monday 03-11-2025 12:15 - 03-11-2025 14:00 in week 45
Mandatory course: Methods in Media and Communication Research {Exercises - Group A}
-

Thursday 06-11-2025 12:15 - 06-11-2025 14:00 in week 45
Mandatory course: Methods in Media and Communication Research {Exercises - Group A}
-

Monday 10-11-2025 12:15 - 10-11-2025 14:00 in week 46
Mandatory course: Methods in Media and Communication Research {Exercises - Group A}
-

Thursday 13-11-2025 12:15 - 13-11-2025 14:00 in week 46
Mandatory course: Methods in Media and Communication Research {Exercises - Group A}
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Thursday 20-11-2025 12:15 - 20-11-2025 14:00 in week 47
Mandatory course: Methods in Media and Communication Research {Exercises - Group A}
-

Show lessons for Subclass: Exercises - Group B Find calendar (Exercises - Group B) PDF for print (Exercises - Group B)

Monday 27-10-2025 12:15 - 27-10-2025 14:00 in week 44
Mandatory course: Methods in Media and Communication Research {Exercises - Group B}
-

Tuesday 28-10-2025 14:15 - 28-10-2025 16:00 in week 44
Mandatory course: Methods in Media and Communication Research {Exercises - Group B}
-

Monday 03-11-2025 12:15 - 03-11-2025 14:00 in week 45
Mandatory course: Methods in Media and Communication Research {Exercises - Group B}
-

Thursday 06-11-2025 12:15 - 06-11-2025 14:00 in week 45
Mandatory course: Methods in Media and Communication Research {Exercises - Group B}
-

Monday 10-11-2025 12:15 - 10-11-2025 14:00 in week 46
Mandatory course: Methods in Media and Communication Research {Exercises - Group B}
-

Thursday 13-11-2025 12:15 - 13-11-2025 14:00 in week 46
Mandatory course: Methods in Media and Communication Research {Exercises - Group B}
-

Thursday 20-11-2025 12:15 - 20-11-2025 14:00 in week 47
Mandatory course: Methods in Media and Communication Research {Exercises - Group B}
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