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| Title |
Profile course: Communication Strategy and Management
|
| Semester |
F2025
|
| Master programme in |
Media and Communication
|
| Type of activity |
Course |
| Teaching language |
English
|
| Study regulation |
Read about the Master Programme and find the Study Regulations at ruc.dk |
| REGISTRATION AND STUDY ADMINISTRATIVE | |
| Registration |
You register for activities through stads selvbetjening during the announced registration period, which you can see on the Study administration homepage. Registration for project-exam: Please remember to confirm your registration by signing up for exam as a group when the group formation is final. The registration is through STADS Online Student Service When registering for courses, please be aware of the potential conflicts and overlaps between course and exam time and dates. The planning of course activities at Roskilde University is based on the recommended study programmes, which should not overlap. However, if you choose optional courses and/or study plans that goes beyond the recommended study programmes, an overlap of lectures or exam dates may occur depending on which courses you choose. |
| Number of participants |
|
| ECTS |
10
|
| Responsible for the activity |
Sine Nørholm Just (sinenjust@ruc.dk)
|
| Head of study |
David Mathieu (mathieu@ruc.dk)
|
| Teachers |
|
| Study administration |
IKH Registration & Exams (ikh-exams@ruc.dk)
|
| Exam code(s) |
U60313
|
| ACADEMIC CONTENT | |
| Overall objective |
The course Communication Strategy and Management focuses on how organizations strategically manage their internal and external communication. The aim of the course is to enable students to identify the opportunities and challenges associated with the management of strategic communication in specific organizational contexts. During the course, students are introduced to key theories, models and concepts within corporate communication, brand management, marketing, and organizational culture. The purpose of the course is to enable students to understand, reflect upon and analyse the strategic communication and communicative challenges of organizations and other actors, identify the roles and commitment of stakeholders, and recommend strategic communication initiatives. The course prepares and supports the project work in the 2nd semester. |
| Detailed description of content |
|
| Course material and Reading list |
|
| Overall plan and expected work effort |
The total study effort for the student (ECTS points converted into hours) = 270 hours. The hours are divided as follows:
|
| Format |
In principle, teaching activities take place on campus. The teaching can be arranged so that one or more activities take place elsewhere than at Roskilde University. This can also be online. |
| Evaluation and feedback |
The course is evaluated according to the study board's evaluation practice https://intra.ruc.dk/nc/en/employees/organisation/councils-and-committes/list-of-study-boards/board-of-studies-for-the-communication-programmes/work-on-quality-in-the-education-programme/the-study-boards-evaluation-practice/ |
| Programme |
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| ASSESSMENT | |
| Overall learning outcomes |
At the end of the course, the student is able to:
|
| Form of examination |
Individual written take-home assignment
The character limit of the assignment is: 28,800-36,000 characters, including spaces. The character limit includes the cover, table of contents, bibliography, figures and other illustrations, but exclude any appendices. The duration of the take-home assignment is 7 days and may include weekends and public holidays. The assignment must document that the student possesses a confident mastery of written English, including grammar and linguistic correctness. Assessment: 7-point grading scale |
| Form of Re-examination |
Samme som ordinær eksamen / same form as ordinary exam
|
| Type of examination in special cases |
|
| Examination and assessment criteria |
The exam is an individual, written assignment in response to one or more question(s) assigned by the course instructor. The assignment will be handed out online on the first day of the exam period. The assignment must meet all formal requirements. Emphasis in its assessment is placed on the extent to which the student can:
|
| Exam code(s) | |
| Last changed | 21/09/2024 |
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