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Elective course: Political Communication in a Hybrid Media System

Title
Elective course: Political Communication in a Hybrid Media System
Semester
E2023
Master programme in
Communication Studies * / Journalism / Communication Studies / Media and Communication
Type of activity

Course

Teaching language
English
Study regulation

Read about the Master Programme and find the Study Regulations at ruc.dk

REGISTRATION AND STUDY ADMINISTRATIVE
Registration

You register for activities through stads selvbetjening during the announced registration period, which you can see on the Study administration homepage.

When registering for courses, please be aware of the potential conflicts and overlaps between course and exam time and dates. The planning of course activities at Roskilde University is based on the recommended study programmes, which should not overlap. However, if you choose optional courses and/or study plans that goes beyond the recommended study programmes, an overlap of lectures or exam dates may occur depending on which courses you choose.

Number of participants
ECTS
10
Responsible for the activity
Eva Mayerhöffer (evamay@ruc.dk)
Head of study
Chris Peters (cpeters@ruc.dk)
Teachers
Study administration
IKH Registration & Exams (ikh-exams@ruc.dk)
Exam code(s)
U60575
ACADEMIC CONTENT
Overall objective

The course contains presentation and critical discussion as well as testing knowledge of a defined media and communication subject area/field of activity, including presentation and discussion of current concepts, theories, and research methods, possibly in collaboration with practitioners within the field.

Detailed description of content

Digital media have fundamentally changed how political, media and civil society actors communicate to their stakeholders. In the so-called hybrid media system, traditional ways to communicate about politics have not become irrelevant but are continuously redefined by new digital platforms, actors and logics.

The course will introduce students to state-of-the-art theory and research on political PR and journalism, political campaigning and public affairs and discuss current trends and challenges in political communication, such as political polarization, digital propaganda, misinformation, digital activism and movement formation. The course furthermore includes workshop elements facilitated by RUCs Digital Media Lab. Here, students will have the opportunity to collect relevant digital and social media data to conduct own analyses.

The course is concluded with an individual written take-home assignment, based on one of the topics covered in the course and a self-chosen case (e.g. based on the data collected during the workshop). The target group of the course are master students in communication and journalism.

Course material and Reading list

Course literature will be available in Moodle.

Overall plan and expected work effort

10 ECTS (270 hours), divided into:

  • preparation and reading of course literature (150 hours)
  • participation in lectures and course workshop (40 hours)
  • final exam (60 hours)
  • other activities (20 hours)
Format
Evaluation and feedback

Oral and written evaluation at the end of the course. Standardized evaluation in accordance with the rotating evaluation scheme implemented by the Study Board.

Programme
ASSESSMENT
Overall learning outcomes

At the end of the course, the student is able to:

  • Demonstrate in-depth knowledge of a defined subject area/field of activity within media and communication, including nuanced knowledge of current forms of practice in relation to the subject area.

  • Identify and account for current theories of relevance to the subject area/field of activity, including understanding of important communication professional concepts.

  • Identify and account for current methods used to study the subject area/field of activity and its central communication professional issues.

  • independently and reflectively translate theoretical perspectives and methodological approaches into a concrete communication professional practice

  • Independently take responsibility for one's own professional development.

Form of examination
Individual written take-home assignment

The character limit of the assignment is: 28,800-36,000 characters, including spaces.
The character limit includes the cover, table of contents, bibliography, figures and other illustrations, but exclude any appendices.

The duration of the take-home assignment is 14 days and may include weekends and public holidays.

The assignment must document that the student possesses a confident mastery of written English, including grammar and linguistic correctness.

Assessment: 7-point grading scale.
Form of Re-examination
Samme som ordinær eksamen / same form as ordinary exam
Type of examination in special cases
Examination and assessment criteria

The exam is an individual, written assignment assigned by the course instructor.

The assignment must meet all formal requirements. Emphasis in its assessment is placed on the extent to which the student can:

• Select, account for, and apply relevant theories, concepts, and models to identify, analyse, and evaluate a given communication problem. • Analytically and critically reflect upon the chosen theories, concepts, and models. • Outline and explain different approaches or perspectives on how to address problems around mediated communication, and how these relate to each other. • Formulate the exam in a professionally precise and clear manner that demonstrates mastery of academic standards for written presentations.

Exam code(s)
Exam code(s) : U60575
Last changed 08/05/2023

lecture list:

Show lessons for Subclass: 1 Find calendar (1) PDF for print (1)

Monday 13-11-2023 08:15 - 13-11-2023 12:00 in week 46
Political Communication in a Hybrid Media System (MAC)

Thursday 16-11-2023 08:15 - 16-11-2023 12:00 in week 46
Political Communication in a Hybrid Media System (MAC)

Monday 20-11-2023 08:15 - 20-11-2023 12:00 in week 47
Political Communication in a Hybrid Media System (MAC)

Wednesday 22-11-2023 08:15 - 22-11-2023 12:00 in week 47
Political Communication in a Hybrid Media System (MAC)

Friday 24-11-2023 08:15 - 24-11-2023 12:00 in week 47
Political Communication in a Hybrid Media System (MAC)

Monday 27-11-2023 08:15 - 27-11-2023 12:00 in week 48
Political Communication in a Hybrid Media System (MAC)

Thursday 30-11-2023 08:15 - 30-11-2023 12:00 in week 48
Political Communication in a Hybrid Media System (MAC)

Monday 04-12-2023 08:15 - 04-12-2023 12:00 in week 49
Political Communication in a Hybrid Media System (MAC)

Wednesday 06-12-2023 08:15 - 06-12-2023 12:00 in week 49
Political Communication in a Hybrid Media System (MAC)

Friday 08-12-2023 08:15 - 08-12-2023 12:00 in week 49
Political Communication in a Hybrid Media System (MAC)

Friday 08-12-2023 12:00 - Friday 22-12-2023 12:00 in week 49 to week 51
Political Communication in a Hybrid Media System - Exam (MAC)

Thursday 15-02-2024 10:00 - Thursday 29-02-2024 10:00 in week 07 to week 09
Political Communication in a Hybrid Media System - Reexam (MAC)