PDF for print
Find calendar
| Title |
Advanced Marketing (Advanced study course in business administration)
|
| Semester |
E2023
|
| Master programme in |
Business studies * / Business Administration and Leadership * / Business Administration and Leadership / Business Administration and Leadership
|
| Type of activity |
Course |
| Teaching language |
English
|
| Study regulation |
Read about the Master Programme and find the Study Regulations at ruc.dk |
| REGISTRATION AND STUDY ADMINISTRATIVE | |
| Registration |
You register for activities through stads selvbetjening during the announced registration period, which you can see on the Study administration homepage. When registering for courses, please be aware of the potential conflicts and overlaps between course and exam time and dates. The planning of course activities at Roskilde University is based on the recommended study programmes, which should not overlap. However, if you choose optional courses and/or study plans that goes beyond the recommended study programmes, an overlap of lectures or exam dates may occur depending on which courses you choose. |
| Number of participants |
|
| ECTS |
5
|
| Responsible for the activity |
Fuad Mehraliyev (fuadm@ruc.dk)
|
| Head of study |
Mette Apollo Rasmussen (apollo@ruc.dk)
|
| Teachers |
|
| Study administration |
ISE Registration & Exams (ise-exams@ruc.dk)
|
| Exam code(s) |
U60278GB
|
| ACADEMIC CONTENT | |
| Overall objective |
Advanced study course in business administration. Via the course, students gain insight into advanced marketing theory and practice. Within a defined area such as digital marketing or experience marketing, the course introduces students to relevant marketing theory at a high level, and provides them with concrete tools that can be applied in relation to marketing tasks in organisations or companies. |
| Detailed description of content |
This course builds upon foundational knowledge provided at undergraduate level and assists students to gain critical insights and broader perspective into marketing theories, concepts, concrete tools, and technologies used in marketing research and practice. The course places emphasis on both fundamental topics and recent trends such as digital marketing, Some of the themes covered in this course include customer behavior and experience, data analytics and insights, marketing strategy, and marketing metrics, amongst others. The course will cover aspects related to both the supply and demand sides of marketing. Teaching consists of ten interactive lectures. During the lectures, students are expected to actively participate in discussions, and partake in group work and other learning activities. |
| Course material and Reading list |
Rsearch articles will be used as the main learning materials. |
| Overall plan and expected work effort |
The course is equivalent to 5 ECTS – that is 135 student working hours covering the following activities: Lectures in class: 20 hours Other activities (exercises etc.): 5 hours Preparation: 62 hours Exam: 48 hours Hours in total 135 hours |
| Format |
Campus |
| Evaluation and feedback |
The activity is evaluated regularly within the study board evaluation procedure. The activity responsible will be informed about a potential evaluation of the activity at semester start. See link to the study board evaluation praxis here https://intra.ruc.dk/nc/for-ansatte/organisering/raad-naevn-og-udvalg/oversigt-over-studienaevn/studienaevn-for-erhvervsoekonomi-og-virksomhedsstudier/arbejdet-med-kvalitet-i-uddannelserne/ |
| Programme |
See moodle. |
| ASSESSMENT | |
| Overall learning outcomes |
|
| Form of examination |
Oral group exam based on a product written by a group.
Permitted group size: 2-6 students. The character limit of the written product is: For 2 students: maximum 14,400 characters, including spaces. For 3 students: maximum 14,400 characters, including spaces. For 4 students: maximum 14,400 characters, including spaces. For 5 students: maximum 14,400 characters, including spaces. For 6 students: maximum 14,400 characters, including spaces. The character limits include the cover, table of contents, bibliography, figures and other illustrations, but exclude any appendices. Time allowed for exam including time used for assessment is for: 2 students: 30 minutes. 3 students: 35 minutes. 4 students: 40 minutes. 5 students: 45 minutes. 6 students: 50 minutes. The assessment is individual and based on the student's individual performance. The assessment is an overall assessment of the written product(s) and the subsequent oral examination.. Permitted support and preparation materials at the oral exam: All. Assessment: 7-point grading scale. Moderation: Internal co-assessor. |
| Form of Re-examination |
Samme som ordinær eksamen / same form as ordinary exam
|
| Type of examination in special cases |
|
| Examination and assessment criteria |
Assessment criteria: • Knowledge, application, and critical analysis of relevant concepts and theories • Knowledge, application, and critical analysis of relevant tools, techniques and technologies • Development of a relevant marketing strategy and recommendations • Presentation and defense of the final product |
| Exam code(s) | |
| Last changed | 12/06/2023 |
Find calendar (1)
PDF for print (1)