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Profile course: Communication Strategy and Management
|Master programme in||
Media and Communication
|Type of activity||
Read about the Master Programme and find the Study Regulations at ruc.dk
|REGISTRATION AND STUDY ADMINISTRATIVE|
When registering for study activities, please be aware of the potential conflicts between study activities or exam dates. The planning of activities at Roskilde University is based on the recommended study programs which do not overlap. However, if you choose optional courses and/or study plans that goes beyond the recommended study programs, an overlap of lectures or exam dates may occur depending on which courses you choose.
|Number of participants||
|Responsible for the activity||
Prins Marcus Valiant Lantz (firstname.lastname@example.org)
|Head of study||
Chris Peters (email@example.com)
IKH Registration & Exams (firstname.lastname@example.org)
The course Communication Strategy and Management focuses on how organizations strategically manage their internal and external communication. The aim of the course is to enable students to identify the opportunities and challenges associated with the management of strategic communication in specific organizational contexts. During the course, students are introduced to key theories, models and concepts within corporate communication, brand management, marketing, and organizational culture. The purpose of the course is to enable students to understand, reflect upon and analyse the strategic communication and communicative challenges of organizations and other actors, identify the roles and commitment of stakeholders, and recommend strategic communication initiatives.
The course prepares and supports the project work in the 2nd semester.
|Detailed description of content||
|Course material and Reading list||
|Overall plan and expected work effort||
The total study effort for the student (ECTS points converted into hours) = 270 hours. The hours are divided as follows:
In principle, teaching activities take place on campus. The teaching can be arranged so that one or more activities take place elsewhere than at Roskilde University. This can also be online.
|Evaluation and feedback||
|Overall learning outcomes||
At the end of the course, the student is able to:
|Form of examination||
Individual written take-home assignment.
The character limit of the assignment is: 28,800-36.000 characters, including spaces.
The character limit includes the cover, table of contents, bibliography, figures and other illustrations, but exclude any appendices.
The duration of the take-home assignment is 10 days and may include weekends and public holidays.
The assignment must document that the student possesses a confident mastery of written English, including grammar and linguistic correctness.
Assessment: 7-point grading scale.
|Form of Re-examination||
Samme som ordinær eksamen / same form as ordinary exam
|Type of examination in special cases||
|Examination and assessment criteria||
The exam is an individual, written assignment in response to one or more question(s) assigned by the course instructor. The assignment will be handed out during the last part of the course.
The assignment must meet all formal requirements. Emphasis in its assessment is placed on the extent to which the student can: